Creating a successful beauty business.

When thinking of starting your own beauty or nail business, there are many things to consider.

Are you going to be a lash and brow business, a nail business or beauty only?

Do you want to specialise in a certain area of beauty or be more diverse.

What are your local competitors doing?

Pricing

What will be your pricing strategy. Are you going more expensive using higher end beauty products or a more competitive pricing structure.

Research what type of clientele you will be attracting and do market research on what type of beauty treatments may be popular in your area.

Finance and budget

Keep track of your finances. It is easy to spend spend spend , but make sure you monitor all expenditure.

This can be planned before you open your beauty salon or business.

Start pricing up

products

furniture

decor etc

But, also plan the ongoing expenditure once you open.

Such as insurance, rent, rates, utilities and more.

Marketing

How are you going to market your new beauty business?

Social media is the way forward until word of mouth gets out.

You can do Facebook ads as well. These will cost and the costing also needs to be monitored.

Setting prices

You could start with opening offers for your beauty treatments, but make sure you have a limited time on any offers as it can be hard to put prices up.

Plan price lists in advance ready to get them printed.

You could also offer loyalty cards to keep clients coming back to you.

Have your certificates on the wall to show you are correctly trained and make sure you are correctly insured.

Make sure the quality of your work is excellent so you can build your reputation.

Packages could be worked out if a group of clients book or one client books a selection of beauty treatments.

We offer numerous beauty courses at our academy to be able to start your own beauty business.